How to Get Started with Building Your Personal Brand on LinkedIn

Who is this for?

• Anyone who wants to start building their personal brand and audience on LinkedIn

In this guide you will learn:

• The attention economy, why it matters & how you can leverage from it
• How to define your goal, focus & topics for LinkedIn
• Understanding your target audience
• How to update your LinkedIn profile
• What type of content you should share & concrete examples
• How to come up with ideas for content
• How to tell stories
• 23 tips on how to build your audience